Mainstream Media Desperately Defends Gillette's Terrible Anti-Masculinity Ad
CBS This Morning hosted a segment on Friday morning to discuss Gillette’s recent ad, which called for the end of “toxic” masculinity. But the talk show discussion wasn’t exactly a balanced, open debate.
Instead, CBS hosted two guests who praised the ad and explained why anyone critical of it was simply wrong. It also gave them a chance to talk about how boys need “intervention” to keep them from becoming too “macho.”
One of the guests, Ted Bunch, co-founder of the group A Call to Men, told the talk show hosts he supported the ad.
Bunch said he believed the backlash to the ad was due to men having to challenge their “privilege and entitlements.”
He also claimed that the “overwhelming majority” of men stay silent when other men are violent.
Psychologist Lisa Damour was then asked to explain what science says about notions of masculinity.
She said “ultra-macho” behavior is bad for mental and physical health. Here CBS showed a graphic of a tattooed, bearded man with his arms crossed.
“It is harmful to be denied the full range of human emotional experience,” Damour said, as if that’s what masculinity is. “If you’re not allowed those feelings, they come out sideways.”
Bunch claimed that this is the first generation where men are being held accountable “for something men have always gotten away with.”
When asked about where young men learn about masculinity, Damour said that “a huge amount of it comes from how they police one another.”
According to her, being a boy in school means being policed not to act like a girl. She believes that boys say excelling in school or the arts is “girlish.” Because of this, boys need intervention to teach them to embrace emotion and stop being sexist.
Here the segment showed a graphic of the same man, now holding flowers.
Co-host Gayle King even suggested banning the phrase “boys will be boys” because she thought it gave boys “a pass” on their behavior.
It’s not just that big corporations think they’re here to hand out moral instruction to the masses.
It’s also that the establishment media thinks they’re here to explain the ad to us, as if we’re too stupid to understand it on our own.
This whole situation is one more example of how out of touch the media is with the everyday American.
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