"ZERO attendees at the Budweiser tent in Sturgis," a Twitter user noted. "This may be the BIGGEST marketing blunder of all time!"

It's an idea that's simple enough. But if Bud Light executives had even tried to follow it, the company wouldn't be facing the disaster it is.

"We will continually look for companies and brands that have an established presence that we can build into a powerful portfolio."

“We didn’t plan on our largest competitor’s largest brand declining volume by nearly 30 percent in the quarter."

Bud Light may not have learned its lesson after the Dylan Mulvaney fiasco, but it looks like business school students just might.

The Bud Light boycott cost AB InBev big time in the second quarter, but the company came out with a global profit thanks to China.

Bud Light's decision to partner with a controversial transgender advertiser may have permanently ruined its brand.

"So, Bud Light is so boycotted that it's being removed," a popular social media influencer said in the video.

Virtue-signaling to the extreme left was the worst decision executives could have made. And now some of them are paying the price.

"When businesses decide to take these actions, they also need to be responsible for the consequences," a financial expert said.