Osaka has a personal reason to want this endorsement deal. 'Being able to be a brand ambassador now, it feels like I’ve come full circle.'

After witnessing how umpire Carlos Ramos was 'thrown to the wolves' following his calls during the Williams vs. Osaka finals match, rumor has it that other umpires don't want to suffer the same fate.

'It's about bad behavior, certainly not race. The PC brigade are way off the mark ... again.'

'You're behavior was an absolute disgrace -- simple as that.'

'Williams is so infamous for her meltdown antics that fans of the game have compiled minutes upon minutes of video of her smashing rackets and tossing them aside in frustration.'

'There should be no difference in the standards of tolerance provided to the emotions expressed by men vs. women.'

As much as women would love to have a female as accomplished and successful as Williams speak out on legitimate issues relating to sexism against women, they must be legitimate issues.

"To lose a game for saying that is not fair," Williams said. "There's a lot of men out here that have said a lot of things, and because they are men, that doesn't happen."

'Of course, it's not the best way to win a match,' said his opponent, Juan Martin del Potro.

'I want to help you, I want to help you,' isn't something you often hear an umpire tell a player during a match.