UFC President and CEO Dana White doubled down on his support for the multi-million dollar sponsorship deal with Bud Light.

Trump's enemies undoubtedly fear what Rogan described as a massive energy shift and show of love toward the former president.

Kid Rock opened up about what he and former President Donald Trump were up to when they attended UFC 295 together.

In an expletive-laden rant, Dana White showed how to fight back against affluent and self-righteous would-be censors.

On a night when Trump received rock-star treatment, one celebrity's wife showed a pathetic hatred born of ignorance and programming.

Even the former president's harshest critics can't deny how wildly popular 45 remains with swathes of Americans today.

One of the "baddest" fighters in UFC history led a captive audience on a blistering chant against the incumbent president.

Bud Light sales are still in the tank, but its parent company has come up with a way to make shareholders less unhappy.

"When I look at a long-term sponsor that's going to be, we're going to be doing a six-year deal here," the UFC president revealed.

A UFC fighter put "Sin City" on notice, holding a Bible and saying a prayer as he entered a recent match for the UFC.